Our Story

Our Story

Greetings from Pink Charming’s owners, Erin Thom and Amy Sharp, 

Pink Charming was founded in August of 2015 by Erin Thom.  After the birth of her first child, Erin quickly fell in love with shopping at local children’s boutiques to find unique, one of a kind items for her daughter.  Opening a boutique of her own soon became a dream of hers.  After becoming a stay at home mom in 2013, she decided to make her dream a reality.  Pink Charming opened online through Facebook and Erin ran her shop out of her home.  In the spring of 2016, things began to take off and she quickly realized that her home wouldn’t be able to handle the growth and it was time to take things to the next level.

Erin’s approached her friend and neighbor, Amy Sharp, about joining her on this wild endeavor.  Amy graciously accepted and the two started working on the next steps for their business.  Pink Charming opened their brick and mortar in October 2016.  They are humbled by their incredible growth and faithful customer base.  Their mission is to continue to make shopping a fun, exciting, and personal experience.  We take pride in knowing our customers by name when they walk through our doors and we look forward to carrying that same attitude through our website.  Welcome and happy shopping!